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A wine’s quality traits can be detected by way of analytical testing (for example, alcohol/acid content) or skilled sensory evaluation, and the outcomes of those checks could be communicated to shoppers by way of applicable symbols. Another excellent function of Slow Food is its capacity to ‘shift the boundaries’ for motion, therebying the standardisation to keep away from or trivialisation of meanings. The growing awareness of Presidia has allowed, Slow Food to launch its slogan ‘Good, Clean and Fair’ campaign extending its authentic remit to cover, introducing such issues as the conservation of biodiversity and social justice, primarily by method of organoleptic high quality. Slow Food also organises the Terra Madre exhibition, a parallel event to Salone del Gusto that draws some 5000 chosen producers, chefs, journalists and food activists, and goals to focus attention on food-related themes in plenary and parallel periods. As a nationwide fund that works regionally, …